Issue #12: Marketing AutoGPT is coming, AI empathy, Facebook prompts

Good morning.

Forget ChatGPT.

Forget Prompt Engineering.

Forget those $20 ebooks with 2,000+ prompts (that are really just questions to ask ChatGPT but don’t do much else for you).

Forget learning how to “whisper” to AI (that was already creepy, to be honest).

I’ve got one word for you:

AutoGPTs.

And here’s what you need to know:

People are calling them “AI Agents”, babyGPT, or similar.

They’re like plugins but with a level of autonomy that plugins don’t have.

AutoGPTs can have internet access, long-term and short-term memory management, text generation, and can integrate and interact with other AI tools, like text-to-speech generation (or vice versa).

Or text-to-image generation.

Or text-to-anything-you-want-generation.

And an AutoGPT can operate automatically. Without you.

Want a social media manager AutoGPT?

AutoGPT could manage your social media accounts based on goals for likes, shares, retweets, and even sales.

Got a tweet that goes viral? Have it turn the tweet into a 30-second video, complete with graphics and music—then post it on Instagram—for you.

Get engaging content done, scheduled, and any comments responded to.

Want an email newsletter AutoGPT? 👀

AutoGPT could collect content, trending topics, latest news, and whatever else you want covered in an email. 👀 👀

Then, it can organize, write, rewrite, and edit it all into a nice, fresh update—complete with image creation—that keeps you up-to-date on any industry. 👀 👀 👀

Basically, AutoGPT is like giving ChatGPT (or any other language model) a goal to pursue.

Give it a task and it’ll come up with a plan, a list of action items, do the things on that list, browse the web, find data and information it needs, take actions on websites, and change its behavior based on what happens—until the task is done.

A few months ago, in my AI Copywriting Workshop, and in podcast shows, I shared how the role and job of marketers will fundamentally change.

(And in the Workshop and podcast shows, I shared how to prepare).

I even described, in detail, how soon you’ll have a little research and writing bot that you give a task to in the morning—and by the afternoon, you’ll have a drafted marketing campaign ready for your review, edits, and approval.

And I mean the whole campaign:

Emails, ads, social posts, landing pages, sales pages, checkout pages, whatever you need.

All the text. All the images. All the creative.

Done.

And you act as a marketing director, discerning what will resonate, judging what to cut, and being the tastemaker.

There are new AutoGPT’s being made every day.

And more are coming.

Here’s a more technical view from an AI researcher legend, Andrej Karpathy:

If you’re interested in making your own AutoGPT and playing around, you can find a repository here.

If you want a quick overview of how to make one yourself, check out this thread.

And for the excellent research paper informing a lot of the use and thinking on this, it’s well worth your time to read it here.

Do you see what’s possible yet?

Now, important:

Because it’s still early, these little AutoGPTs aren’t perfect.

You’ll need to revise your instructions a few times, string them together with other tools, and do a bit of troubleshooting.

But I got a couple of them working (around research and writing) in a few hours.

And it’s fascinating to see.

Soon, you’ll be able to have these made with a few clicks.

If you want to troll this, you can just call it Zapier on steroids, lulz.

But it’s really more than that.

And when there are AI tools that can do empathy and understand emotional expression, like HumeAI…

What will you do now?

If you’re an online marketer, of any kind—where do you now fit in?

The answer I’ve always heard is “empathy!”

But if AI can detect (and then react to) empathy…

What will YOU do NOW?

I’ll share my answer and recommendation in a minute.

But first, in today’s issue:

• Prompts for Facebook content (5 of them).

• Overview of how to use AI tools for podcast production.

• The future of AI is multimodal (especially with AutoGPTs).

• From full-body radiographs with DALL-E to product images.

• More tools for writing, social media, and graphics.

Let’s dive in.

BIONIC JUICE

Let’s wrap up our series of prompts. So far, we’ve covered prompt basics for LinkedIn, Instagram, Twitter, and YouTube.

I’ve kept them simple and easy, so you can quickly see how they work, get started, and practice prompting with ChatGPT.

The only way to get good at this is by actively engaging in prompt “conversations” with these tools.

Why?

Because you get different output every time.

That’s why there are no magical prompts or perfect prompts that will get you exactly what you’re looking for, every time.

Today, we’re looking at Facebook prompts.

ChatGPT Prompts for Facebook Posts

Here’s how to use ChatGPT to get the most out of Facebook:

1. Turn your content into a Facebook-friendly format.

2. Target your content to a specific audience.

By using a Facebook-friendly format, you’ll increase the chances of your Facebook post spreading far and wide.

And by catering your content to a specific audience, your post will be more likely to reach the people it will impact the most.

The following prompts tackle both of these use cases.

Below, we’ll explore prompts for five Facebook post formulas that generate engagement and increase reach.

For the purposes of these examples, I’ll use these example details:

• Product: Sleep-tracking app.

• Audience: People experiencing insomnia and others who struggle with their sleep.

Facebook Prompt #1: The How-To Post

This formula involves sharing tips or advice on how to do something.

The post typically begins with a question or a statement that sets up the problem, followed by a step-by-step guide on how to solve it.

Prompt:

You’re a company selling X. Your audience is Y. Write a Facebook How-To post with step-by-step instructions on helping your audience do Z by using your product.

Output excerpt: “With the help of our sleep tracking app, you can take control of your sleep patterns and get the rest you deserve. Here’s how.”

Facebook Prompt #2: The List Post

This formula involves sharing a list of tips, ideas, or products related to a particular topic.

The post typically includes a headline that sets up the topic, followed by a numbered list of items.

Prompt

You’re a company selling X. Your audience is Y. Write a Facebook List post with 5 ways to help your audience do Z. Make sure one of the ways involves your product.

Output excerpt: “Here are five ways to help you fall asleep faster: (1) Stick to a sleep schedule: Try to go to bed and wake up at the same time every day…”

Facebook Prompt #3: The Question Post

This formula involves asking your audience a question to start a conversation.

The post typically includes an open-ended question that encourages people to share their opinions or experiences.

Prompt:

You’re a company selling X. Your audience is Y. Write a Facebook Question post that asks your audience an open-ended question that encourages people to share their opinions or experiences.

Output excerpt: “What are some strategies or techniques that have helped you fall asleep faster or stay asleep longer? Share your tips and tricks in the comments below. Let's help each other get the rest we deserve!”

Facebook Prompt #4: The Story Post

This formula involves sharing a personal story or anecdote related to your brand or product.

The post typically includes a narrative that sets up the problem or challenge, followed by a resolution or solution.

Prompt:

You’re a company selling X. Your audience is Y. Write a Facebook Story post that shares a personal story related to your brand or product following the PAS copywriting structure.

Output excerpt: “For years, I struggled with insomnia. I would lay in bed for hours, tossing and turning, unable to fall asleep…”

Facebook Prompt #5: The Quote Post

This formula involves sharing an inspiring or motivational quote related to your brand or product.

The post typically includes a graphic or image that features the quote, along with a caption that explains why it's relevant.

Prompt:

You’re a company selling X. Your audience is Y. Write a Facebook Quote post that shares an inspiring or motivational quote related to your product, accompanied by a relevant caption.

Output excerpt: “Quote: "Sleep is the best meditation." Caption: We all know how important it is to get a good night's sleep…”

With this to start, you can prompt your way to better Facebook engagement.

Facebook engagement can be fickle, so experimentation is key.

The good news is that ChatGPT makes it easy to create fresh content fast.

You can easily transform the same content into 10-15 posts by converting it to different post types or targeting it toward different audiences.

By playing around with these prompts, you’ll learn what works best for your brand and your target audience.

Also, before I forget:

If you’re looking for some insider tips from an industry pro on how to employ AI for your podcast production process, here you go:

Podcast marketing specialist Jeremy Enns shares his techniques on how he used AI to grow hundreds of independent podcasters—for free.

The thread features the apps he uses to edit, optimize and promote his shows, including a few extra recommendations for auto-generated animations and audio quality updates.

Read the thread here if you haven’t clicked through yet.

LATEST DISCOVERIES

As you’ve seen in a previous special issue, OpenAI announced ChatGPT plugins that enable it to interact with the wider world through the internet.

Here’s more on how it’s changing online marketing.

Multimodal AI is the future. This is a new breed of AI which is starting to disrupt entire industries.

If you’re wondering what I mean by multimodal, think of it this way:

So far, AI has been dominantly unimodal. This can be categorized into text-based chatbots, such as ChatGPT, or Google’s Bard, or image classification models, such as Midjourney AI.

It’s one kind of input and output.

While still powerful, unimodal AI systems can be limited.

With access to only one mode of data, ChatGPT-3.5 can’t use image or audio input, such as podcasts or recordings, to generate responses.

It’s a big part of why AI tools and models remain somewhat unreliable. Neural networks are infamous for creating polydactyl humans, delivering incorrect answers, and inaccurately transcribing conversations.

Multimodal AI changes all of that.

If you recall, it took just one week for the multimodal version of Midjourney to convince the internet that Pope Francis was indeed wearing a trendy white puffer coat, which we shared in Issue #11 where we discussed the concerns of “deepfake.”

The “Pope in a puffer jacket” image impact is testament to multimodal AI’s potential.

It’s like “an early glimpse of a new reality”.

If you want processes and comparisons on why multimodal AI stomps unimodal models, Akash Takyar, CEO of LeewayHertz, takes you there in his recent article, The Future of AI: How Multimodal Models are Leading the Way.

This is an impressive look into:

• What a multimodal model AI is.

• How it works and how it can benefit you.

• A couple use cases to help wrap your brain around it.

He even offers a build-out (with code) so you can build your own.

Now imagine this with an AutoGPT.

Your AutoGPT researcher consumes podcasts, videos, and text to create a persona profile and then various marketing asset types (image, text, video, and so on) for promoting your product.

Do you see what’s possible?

Use cases like that are prime examples of how you can get started coupling this with your marketing, content and everything in between.

Or, as Takyar says, “The impact of multimodal AI on the future of work and productivity cannot be overstated. With its ability to streamline processes and optimize operations, businesses will be able to work more efficiently and effectively, achieving increased profitability and growth in the process.”

In the mere weeks since multimodular systems have gone mainstream, Midjourney is among several AI tools that have made significant strides in their development.

OpenAI’s image and art generator, DALL-E 2, is making waves in the healthcare industry, where doctors are trialing its image generative capabilities.

A single knee image is all it takes to produce incredibly accurate full-body radiographs.

The image above was created with Microsoft Designer (based on DALL-E 2).

Related to all this, and more so for marketers (unless you moonlight as a doctor), Adobe recently launched Firefly, a cutting-edge multimodal image generation system that utilizes Shutterstock's extensive image library to produce high-quality visuals from simple text descriptions.

The system accurately detects, selects and combines out-of-copyright sources, and flawlessly outputs an IP-rights friendly image.

This technology is a serious game-changer for marketers who struggle with visual art.

And not just visual art, but imagine creating videos (product demos, social media posts, Reels, Shorts, and so on) with just a text prompt.

Stability AI’s founder, Cristóbal Valenzuela, estimated back in February “we're really close to having full feature films being generated”.

He was right on the money.

Blender, an ultra-powerful 3D modeling software, has just launched a free AI-powered plug-in, powered by Stable Diffusion.

That means 3D models, animations, VFX sequences, digital textures and so much more can be created with simple text prompts. That just about covers the entire CGI spectrum.

With the power of AI, you can write a script, create a 3D character, and synthesize their speech with accompanying animation—all from simple text inputs.

Nuts, right?

Funding:

$17.5M: Numbers Station raises funds for intelligent data stack automation that translates natural language to SQL commands for speedy database analysis and output.

$7.3M: Microsoft has backed Hazy, a generative AI that creates synthetic data for fraud detection and risk modeling.

$26M: Perplexity AI raises funds for its conversational answer engine, providing real-time, sourced answers to user questions. Word on the street is that it might just be the next Google competitor.

BIONIC TOOLKIT

Ever wish you could CTRL+F your notebook?

Too many of us know the pain of scribbling down important notes during meetings, only to forget all about them by the next meeting.

Staying on top of memos and notes quickly gets tedious.

🤖 Never let important details slip through the cracks with Reflect.

It’s effective, intuitive and most of all simple.

A straightforward interface allows you to:

• store your notes,

• keep track of important connections,

• collect web snippets and research highlights - alongside their links

All in one place!

Best of all, integrated cross-platform support means you can find and reference your notes on any device.

🤖 Are you tired of getting caught up in Twitter arguments, instead of growing your social media presence? Say hello to ConversAI.

This instant message generator can manage your accounts with tone-sensitive responses and a handy built-in text summarizer, so you can spend more time building your brand—and less time dealing with negativity.

ConversAI is one of the first multimodal tools to emerge this year. That means it can use GIFs, short-form videos, and even audio responses to keep your audience tickled, 24 hours a day.

For marketers who need a reliable customer service representative without the mental strain, ConversAI has got you covered.

🤖 Accelerate your branding with Illustroke, the only text-to-image AI specifically for vectors.

Every SVG output is guaranteed to be crisp, clear and resolution-independent, perfect for your website logo or Facebook profile picture.

A variety of funky presets, color palettes and styles mean Illustroke can generate graphics for any industry.

Whether you need a series of vibrant psychedelic Picassos for your site or a Paul Rand picture of a fat cat, Illustroke has you covered.

THE LAST BYTE

So, AutoGPTs.

Pretty nuts, right?

First, to help you understand my answer to the question at the beginning:

If you’ve been reading Bionic Marketing for the last few weeks, you may already be familiar with me.

For those of you who don’t know who I am, I’m Sam Woods and I’ve been entangled in the AI/Machine Learning space for a few years now. It all started with analytics and data in 2016 and then with (what we now call) Generative AI in 2019.

Typically, I don’t self-promote a lot (or at all).

But recently, I was on an episode of the podcast Subtle Art of Not Yelling.

Naturally, my episode focused on AI and creativity.

Specifically, we covered the one thing facing a lot of marketers right now:

The discomfort and skill curve that comes with embracing new technologies like AI.

However, if you listen, you’ll find that the future isn’t daunting at all.

You’ll learn how to use ChatGPT prompts for resonant, compelling marketing and the incredible potential AI holds.

More than pure business and technology chat, though, we go deeper into the nature of reality and explore the beauty of the weird, AI-powered world we live in.

It's a fascinating and mind-bending conversation that I think you'll really enjoy.

Some of what we cover:

• Building a referral system

• Artificial intelligence (past, future, present)

• Copywriting

• How to think about AI

• Powerful ChatGPT Prompts

• Prompt mistakes most people make

• Beauty & The nature of reality

Give it a listen:

Marketing, Machine Learning, The Nature of Reality, and Beauty’s Revenge.

Now, the answer to what you do now, when AutoGPTs are a thing, is what I’ve said for a long time:

Become a master of the tools. Practice your sense of taste, discernment, judgment, perspective, and wisdom so you can leverage and use the tools to achieve greater creativity and value.

If you’re any kind of marketer, you must go beyond the templates and the tactics to get good.

You must even go beyond the well-worn strategies you’ve heard for years—because they’re being rewritten as we speak.

Learn the basics of prompting but then understand this:

A bad prompt is just bad communication.

A good prompt is good communication.

If you get good at communication, a fundamental human activity, you’ll soon spin up your own AutoGPTs with instructions that get the job done.

That right there is every AI course out there in a nutshell, including my own.

There’s still time.

But the door is starting to close.

Jump in my AI bandwagon, I’m driving.

More coming soon.

See you next week,
Sam Woods
Editor