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  • Issue #41: How to get 30 emails in ~5 minutes (using any transcript)

Issue #41: How to get 30 emails in ~5 minutes (using any transcript)

Author

Sam Woods
August 23, 2024

Good morning.

After a brief summer break, we’re back at it.

The speed of AI news and releases has not slowed down, at all. It’s relentless.

I’m glad to see a lot of the hype go away, though. In some markets, it’s almost gone.

Good.

Because for people like me, who've been in the “AI” and Machine Learning space for years, the hype turns normally sane people into meth-munching-shiny-object psychos.

When the hype and bubble bursts, what’s left standing are the tools, work, projects, systems, companies, and people who are serious about AI and Machine Learning.

And if you are serious, which I can only assume you are since you’re reading this, you’re hopefully heads down working with AI inside your marketing and growth.

What’s possible now, in August of 2024, is miles ahead of where we were last year—and even 6 months ago.

I don’t care what some analysts say (“AI is a bubble!”) The tech works. It changes things dramatically. Production way up. Quality way up. Eliminating hours of work. I see it with my own eyes. I work with it, hands on.

It’s real, if you stop listening to AI hype gurus who discovered generative AI last year.

Let’s get into it.

—Sam

IN TODAY’S ISSUE 👨‍🚀 

  • Turn a transcript into 30 emails in (maybe) 5 minutes.

  • Generate endless, realistic photos of people (perfect hands, perfect everything).

  • Generative AI for input and output delivers huge productivity boost.

  • Turn any PDF into an interactive dashboard.

  • Run your entire marketing with 5 tools (and one person).

  • Dominate ecommerce visuals with this tool.

Let’s dive in.

How to get 30 emails done in ~5 minutes (using any transcript)

There are two ways of doing this: 

1. You can have a manual conversation with either ChatGPT (using GPT-4o) or Claude (using 3.5 Sonnet, which I actually recommend over GPT-4o).

Or…

2. You can make your own GPT (via ChatGPT) or a Project (via Claude), and add knowledge files to them both.

I’ve done both. I have yet to detect a measurable difference between them other than speed (a conversation takes longer manually than if you “talk” to a GPT or Project).

(Side note: You can also use Poe.com to create a Bot, which is just their name for a GPT or Project. They’re all the same).

So, whatever floats your boat. Pick a method or do both.

As mentioned, you need a starting point, like a transcript.

It could be from a webinar, VSL, podcast, interview—whatever, anything you want to base the emails on. 

You could take, say, 2 or 3 podcast episodes on a specific topic (from different podcasts) and get the transcripts.

You could take your own webinar or video, VSL, whatever—and get the transcript.

You get the idea, I hope. 

You MUST have raw material. The dumbest thing you can do is start a chat and say something silly like “I need 30 emails on the topic of tomato growing”. 

You want these emails to be based on YOUR business, offer, product, services, whatever.

When you do zero-shot prompting (starting cold), you RARELY get good output—if ever. 

Drill this into your head: 

“I will bring MY raw material, context, information, examples, and data that makes sense for my business and the task so that I get really good output.”

Got it? 

Good.

Method #1: Manual conversation with ChatGPT or Claude.

Got the transcript? Cool.

Step #1: Upload the transcript

  • Upload the transcript to a chat with ChatGPT or Claude.

  • Request a detailed outline, important talking points, and a summary.

  • Specify your target audience to help tailor the content.

Step #2: Provide context and request email sequence outline

  • Explain to ChatGPT/Claude what your goals are for the 30-email sequence. If you don’t want a sequence and instead 30 standalone broadcast emails, then explain that. 

  • Provide context about the lead's current situation and their desired outcome.

  • Ask ChatGPT/Claude to create an email sequence outline (without writing the actual emails).

  • If your sequence is to warm up subscribers to purchase your product, you could specify that the outline should include:

    • Address potential objections

    • Include social proof if available

    • Add a sense of urgency

    • Demonstrate the unique mechanism of your offer

    • Include details about your offer and value stack

    • Highlight the benefits of each feature

This is just a quick view of what you can do, and not everything you could do. But you should provide a direction and goal for the emails, and specify what the emails should include (stories, transformations, objection handling, pros vs. cons, benefits and features, comparison to competitors, and so on).

Step #3: Share existing email sequences (optional but strongly recommended)

  • Provide ChatGPT/Claude with a previously written email sequence. This will help you get much better output.

  • Alternatively, share an email sequence you want Claude to use for inspiration.

Step #4: Provide testimonials (optional, if needed)

  • Give ChatGPT/Claude testimonials from various sources:

    • Transcribe and share video testimonials from YouTube

    • Copy and paste testimonials from Facebook comments

Step #5: Offer additional details

  • Reiterate to ChatGPT/Claude:

    • Your unique selling proposition (USP)

    • Specific details about your offer and offer stack

    • Desired call-to-action (CTA) for each email

    • More information about your target market

    • The hero story of your client, including how they discovered the secret to achieving their desired result (if applicable).

Given that there are a huge number of different kinds of emails and email sequences you could write, I can’t account for every single possible additional data you can or should include. 

You’re a professional. You (should) know what goes into good marketing and copywriting. Use that information.

Keep in mind, however: more information is not always needed—instead, think of what would be the right kind of information that would help a human do an excellent job.

Step #6: Prompt for the full email sequence

  • Instruct ChatGPT/Claude to use all the provided information, including:

    • The webinar transcript

    • The webinar outline

    • Additional details from previous steps

  • Ask ChatGPT/Claude to create the complete 23-email sequence based on this comprehensive information. Make sure you ask it to only write 2-3 emails at a time, and stop to ask for your approval or adjustments. 

Now, the second method for doing this:

Method #2: Create a GPT (ChatGPT) or Project (Claude)

This is even faster and easier.

All you do is:

Step #1: Gather your files (transcripts, email sequence example, emails to use as templates, information about your offer, reader information, USP, etc.) and use them as knowledge files inside the GPT or Project. 

Step #2: Write Instructions (system prompt) for how you want the GPT or Project to behave. This is describing the role of an email marketer (who, skills, rules around behavior and writing style, etc.)

Step #3: Create a GPT or Project, add your Instructions (this is the system prompt), upload your files.

And you’re done.

Now, talk to your GPT or Project and go through the same instructions as above, but without the need to upload files at each step. Your prompts will be much shorter.

That’s it.

Some will prefer to have a conversation. Others will prefer to have a repeatable GPT/Project they can use at any time, for any kind of emails. It’s your choice. 

Now, switch out emails and email sequences for any kind of content or copy format you need, and you can generate endless, good quality versions. 

Best of all? If you provide good examples of what you want, ChatGPT or Claude will mimic your voice and style, so they sound just like you or your company’s brand.

AI marketing rundown, tips, and tricks

1. Generate endless, realistic photos of people (perfect hands, perfect everything)
Even if you’re not on X/Twitter (why not, though?) you should check this out:

For marketing, if you want to keep it “real”, then use a photo of your company spokesperson, or team member. 

And place that person in any scene, doing anything with your product, or illustrate how your service works.

This has been possible for a while now, but it’s only getting easier, faster, and better.

For generating marketing materials, for socials, landing pages, websites, whatever—you don’t need a professional photoshoot anymore. 

Do this strategically, testing a person in various scenes and activities, and split-test your way to winners for pennies on the dollar.

2. Generative AI for input and output delivers huge productivity boost
Researchers studied how different groups of teachers use AI, and what effects might be noticeable. 

Turns out those who get help planning (getting input on how to teach concepts, exploring new ideas) and with output saw productivity gains. 

Those who only used AI to get output got less gains. Those who didn’t use it at all were hopelessly lost and failed at basically everything. 

You should read more here, it’s worth your time even if you’re not a teacher.

3. Turn any PDF into an interactive dashboard
This works with all AI platforms that can code properly like ChatGPT (GPT-4o), Mistral Large 2, Claude Sonnet 3.5, Llama 405b, and more.

1. Use this prompt: 

You're a Python developer with experience in creating data visualizations. Develop an accurate Python script to build a very modern looking (clean fonts, colors), interactive dashboard that:

- Displays the evolution of the key figures in this PDF document with appropriate types of charts, filters, etc.
- Create as many charts as necessary, one below the other.
- Don't hesitate to compare current figures with previous periods
- Use Plotly Dash for the dashboard.
- Ensure the code is compatible with Replit.

The dashboard should include dynamic features like hover effects, filters by year, and interactive legends. Format the script with comments explaining key sections and use a clear, professional tone throughout the code. Think step by step to avoid code errors. Just write the full script.

2. Upload your PDF or file:

Before sending your prompt, upload your file that contains your data.

This can also work with XLSX, CSV, and more files.

3. Copy the code into Replit and run it: 

Create an account on Replit.

Create a new Python Repl, paste the code generated by the AI ​​and click "Run".

In a few seconds, you will be able to put the dashboard in full screen and interact with it.

You could also just use a Claude Project for this, with Artifacts turned on. 

There are many, many ways to accomplish the same task with AI.

4. Run your entire marketing with 5 tools (and one person)
Easy peasy: 

  • ChatGPT/Claude for content creation at scale

  • Gamma for Landing Pages

  • Midjourney for graphics

  • Canva for shorts

  • Zapier for automations

And there’s your team.

5. Dominate ecommerce visuals with this tool
And maybe even grow your sales? I don’t know, but I have tried Picco Pilot and it’s really good.

Generating product pictures for any scenario, scene, event, and occasion.

My friends in DTC and ecommerce use this a lot (and others like it) to produce product photos that would previously take them hours, days, or even weeks. 

Instead of chasing fascinating things AI can do…

Focus on your work at hand, what you do every day and week, and figure out how AI can do some, most, or even all of it. 

There’s no value in chasing shiny demos and tools. There are thousands of them, and more being released every week than was released last year in total (probably).

So what? 

Look at what you do for work and in projects—and start having AI do it. 

As a marketer, you’re mainly dealing with the transformation of content, from one state to another. 

AI can do that (about all of it at this point).

Your value is strategic and creative thinking—which AI can at least assist with, and in some cases, might do better than you on your own.

Automate. Eliminate. Augment. 

Anyway, more issues to come.

And a prompt workshop unlike anything out there, that I’m 50/50 on doing. Why? Because it’ll be in-depth, intense, and expensive. And most people want shiny 2,000 word prompts (that are, at this point in LLM development, actually not useful).

The workshop would be about the cognitive architecture that goes into a prompt, before you write it.

It’s not just a fancy word for “mental models” or “frameworks”. This is what comes before those—and helps you invent new ones, on demand.

If that’s too much for you already, don’t worry, I have a few other ideas that are easier to digest.

Anything in particular you want to learn, re: marketing with AI?

Reply and let me know.

Talk soon,
Sam Woods
The Editor