Issue #7: The best “AI Whisperer”, Prompts for LinkedIn (mini-tutorial), AI tools for marketing

Good morning,

In an ocean of newly-minted “cHaTgPt ExPeRtS” and other opportunity-seekers…

There’s one AI researcher you absolutely must follow.

He’s a true “AI whisperer” and far ahead of everyone else pretending to be AI experts online:

Ethan Mollick, a professor at the Wharton School of the University of Pennsylvania.

Make sure you subscribe to his Substack.

I’m not paid to say this and I’d refuse any compensation for this recommendation.

I’m here to help you keep up and stay ahead in the game of AI for marketing and business.

That means making sure you have access to quality AI information.

There are ads for hundreds and thousands of ChatGPT prompts (some taken from my course and resold by other people—I know who you are, I’ve got receipts 🙂).

And almost as many AI gurus (who hadn’t touched AI until a couple of months ago).

You don’t need all that noise.

You need to follow people like Ethan.

A couple of must-read posts you can’t miss:

Power and Weirdness: How to Use Bing AI. Bing AI is a huge leap over ChatGPT, but you have to learn its quirks. And Bing adds something special—it is connected to the internet.

Feats to astonish and amaze. A compendium of things I didn't think AI should be able to do. Since a lot of innovation comes from connecting two previously unexpected ideas, it isn’t surprising that LLMs are, effectively, creative.

Those two posts alone are 10x better than any flimsy pRoMpT eBoOk you could buy for $20.

In today’s issue:

• Mini-Tutorial: ChatGPT Prompting for LinkedIn.

• Microsoft is introducing another AI assistant—Dynamics 365 Copilot.

• The ChatGPT viral playbook (from zero to 100m users in two months).

• You’ll be watching AI-generated “blockbusters” soon.

• Meta's next big project: Is a ChatGPT competitor in the works?

• Pretty cool code-free AI-powered website builder.

Let’s dive in.

BIONIC JUICE

LinkedIn is, oddly enough, a cool place to be all of a sudden.

Well, it probably has been a “thing” for a few years now, ever since “Broetry” type posts made you go viral.

(For the record, I loved the Broetry posts and wrote a fair share myself. It was fun. And they worked.)

If you want some extra help writing LinkedIn posts, with ChatGPT, here you go:

Mini-Tutorial: ChatGPT Prompting for LinkedIn

LinkedIn is no longer just a stodgy social network that only shows the career progression of people you knew 15 years ago (“Congratulate Stephanie on her new role as product marketing manager at Initech!”).

Increasingly, LinkedIn is home to serious creators and B2B influencers. Justin Welsh grew to 370,000+ followers talking about solopreneurship. Dan Go grew to 94,000+ followers talking about fitness for entrepreneurs.

If you want to expand your influence with decision-makers, LinkedIn is the place to do it.

And ChatGPT can help.

So, here are 3 ChatGPT prompts for LinkedIn.

These prompts are designed to help you create content that resonates with your target audience on LinkedIn. For each, we'll include an example prompt and output excerpt.

For the purposes of these examples, we'll use the following details:

Product: SEO tool
Audience: Digital marketers

As you’re prompting, keep two things in mind:

1. ChatGPT doesn’t have access to the latest news.

2. It often makes up statistics, so you’ll need to double-check them.

Prompt #1: Expert Guides

Sharing expert guides is a great way to provide value to your followers. By sharing your knowledge and expertise, you can increase your credibility and gain the trust of your audience.

Here's a prompt to create a post around an expert guide. Replace X, Y, and topic with what works best for you.

Expert Guides Prompt:

You're a company selling X. Your avatar is Y. Write a LinkedIn post sharing an expert guide on [topic related to your product]. Make it informative, detailed, specific, and include several action steps a reader could take. Start the post with a surprising, fascinating fact that hooks readers.

Output excerpt: "Are you struggling with optimizing your website for search engines? Check out our expert guide on SEO best practices to increase traffic to your website..."

Prompt #2: Thought Leadership Content

Thought leadership content is a powerful way to establish yourself as an authority in your field, differentiate yourself from competitors, and increase your reach on LinkedIn.

Here's a prompt to create a post around thought leadership content. Replace X, Y, and topic with what works best for you.

Thought Leadership Prompt:

You're a company selling X. Your avatar is Y. Write a LinkedIn post sharing your thoughts, ideas, and insights on [topic related to your product]. Your perspective is unique, interesting, and demonstrates years of experience. Start the post with a surprising, fascinating fact that hooks readers.

Output excerpt: "So, how exactly is AI changing the world of SEO? For starters, it's enabling search engines to better understand the context of a search query, allowing them to deliver more relevant results..."

Prompt #3: Case Studies

By showcasing real-world examples of how your offering has helped customers achieve their goals, you can build trust with your audience and generate new leads.

Here's a prompt to create a post around case studies and success stories. Replace X, Y, and topic with what works best for you.

Case Study Prompt:

You're a company selling X. Your avatar is Y. Write a LinkedIn post sharing a case study that highlights the success of one of your clients, including details like [insert details about your client success story]. Start the post with a surprising, fascinating fact that hooks readers.

Output excerpt: "With the help of our SEO tool, our client increased their website traffic by 200% in just three months. Here's how they did it..."

These prompts can help you draft posts in minutes.

And since most of the content creation “heavy lifting” is done for you, you’ll be able to focus your energy and attention on adding your unique perspective to each post.

LATEST DISCOVERIES

Truly never thought I’d see the day when I’m recommending you use Microsoft products.

But here we are.

Microsoft is introducing an AI assistant—called Dynamics 365 Copilot.

Based on technology from OpenAI, the software can draft contextual chat and email answers to customer-service queries.

It can help marketers come up with customer categories to target, and write product listings for e-commerce.

You can “chat” with your customer data to develop targeted customer groups and also get suggestions for additional segments you may not have thought of.

The bot will help you with any marketing task, like making suggestions for email campaigns based on topics and requested tone.

The AI bandwagon is only speeding up right now.

As you might’ve heard…

In only two months, ChatGPT reached 100 million daily users, making it the fastest-growing application in history.

That’s a new record, beating out previous market disruptors TikTok, Snapchat and WhatsApp.

Think of how quickly TikTok sprang to power. If this growth is any indicator, it’s safe to say that AI is going to transform the entire world.

And predictions are getting bold.

Research firm Gartner foresees that by 2025 30% of outbound marketing messages will be “robot-written.” 

By 2030, CGI blockbusters will be 90% AI-generated.

It gets bigger: GroupM believes 90% of all digital ads will be influenced by AI by 2027. 

(For context, those figures were 0% in 2022.)

Are you ready for the future of media? You better get ready!

The NY Times shared “Meta is fast-tracking its efforts to put AI-driven products into customers’ hands,” as they try to catch up to the forefront of the AI revolution.

How Is Meta doing it?

Shutterstock was one of the first companies to pay artists for their contributions to training machine learning models.

Meta joined forces with Shutterstock to bring generative AI to the next level.

Combined with their existing, visually-heavy AI tools, they are building on Reels’ growing success with Make-A-Video, a tool that generates animated clips from text alone.

It’s perfect (and genius) for quicker, custom, short-form content creation.

The future of image generation is looking really good for marketers.

Shutterstock’s imagery resource won’t be used for purely content creation.

Meta’s angle is much more strategic: AI-powered advertising tools. 

In a conversation with AdAge, Chief Business Officer Marne Levine revealed Meta’s enthusiasm for the digital marketing evolution—and they believe AI is the catalyst.

A monthly active user base of over 2 billion (that’s 36% of the world's population, for perspective) means their social data and analytics resources are going to make some seriously innovative AI-powered advertising solutions.

What could these tools look like?

Check out these top dogs for some inspiration:

Havas’s AI can find clients, craft winning pitches, and beat competitors with tailored algorithms. It even automatically schedules deadlines and meetings into your calendar.

Also making moves is Horizon.

They’ve launched a cutting-edge AI that uses predictive analytics, which can boost sales by up to 20%.

And this is just the beginning.

Imagine where we’ll be a year or two from now.

Funding:

$300M: ChatGPT competitor Anthropic has received a whopping $300M in funding from no other than Google. Expect to see AI disrupting search engines very soon.

$37M: Autonomous vehicle Phantom AI has successfully closed its latest funding round with a bang. The California-based startup is dedicated to democratizing driverless cars.

$13.2M: Lavender is in full bloom. Intuitive and user-focused, this AI sales email coach writes emails in half the time, yet doubles positive response rates.

BIONIC TOOLKIT

Need to revamp your website, but hate HTML?

🤖 Durable has your back. In less than 30 seconds, this free tool generates CRO-friendly sites for every industry.

Whether you’re a specialist, social media manager, or digital content designer, the tool crafts the perfect tailored web pages with custom imagery, UI copy and portfolio navigation options.

You could even throw together a site for your local plumber.

It is a highly customizable interface and straightforward design tool—perfect for anyone looking to give their site a face-lift.

Say goodbye to the hassle (and money spent on) traditional website building, and bienvenidos to the future of online growth.

Want to amp up your fresh new website with a personalized audio message for every visitor—in your own voice?

🤖 Elevenlabs.io’s Speech Synthesis tool brings natural language processing to audio. The app effortlessly clones any voice and enunciates any given text with such a high level of accuracy, it’s eerily human.

See the app’s potential in action: AlphaSignal founder Lior demonstrated Speech Syntheisis’s quality output on Twitter.

Text-to-speech tools are perfect for public speakers, streamers, vloggers and TikTokers alike to make their audio content easier to process and understand.

Marketers who think they’re also comedians—this one’s for you.

If you’re sick of scratching your head trying to wrap it around the latest humor—there’s an AI for that.

🤖 Supermeme.ai turns sales-y text into catchy, original memes in seconds.

Powered by GPT-3, this is the ultimate meme generator. You don’t have to be a comedian to make your digital content stand out to younger audiences.

They have some classics:

Creative, entertaining, and straight-up funny, each input generates hundreds of different templates and phrasing options in more than 100 languages.

THE LAST BYTE

 Pretty soon, humanities will be taught using AI tools.

And the balance between AI tools remaining helpful tools for human flourishing…

Versus becoming perfect surveillance and control mechanisms…

Is razor-thin.

Every development and breakthrough you see in the AI world, particularly in Generative AI, can either be tools we as humans deploy for creativity—or tools that control us.

Given how much your cellphone is demanding of your time and attention, I’m not very optimistic. But, I won’t get shipped off to the Gulags without a fight.

The frontline of all this is, funny enough, creative jobs.

How many jobs will AI destroy?

Will it destroy any jobs at all, or just change them?

And in doing so, will these tools control us even more—our time, our attention, our energy, our ability to function in the world—or will we exert control over the tools?

While it’s impossible to predict how everything will play out, it is clear that AI will have a significant impact on the job market for college-educated workers.

Why?

Because they mostly, or almost exclusively, deal with information management of different kinds.

The closer you are to information use—content writing, copywriting, fiction and nonfiction writing, analysis and report writing, posting on social media, writing and sending emails, and on and on—the more you are both at risk of profound disruption and at the edge of revolutionizing your work with AI tools.

You should be terrified and excited at the same time.

These tools will either control you—or you control the tools.

See you next week,
Sam Woods
Editor